Merging of Fagg’s Mitre 10 (Geelong) and & Co. Mitre 10 (Ballarat) creates a strong alliance

Merging of Fagg’s Mitre 10 (Geelong) and G. Gay & Co. Mitre 10 (Ballarat) Creates a Strong Alliance

Fagg’s Mitre 10 and G. Gay & Co. Mitre 10 are pleased to announce their upcoming merger, forming an exciting partnership that will strengthen their position in the building supply industry. This strategic alliance brings together two well-established and respected businesses, leveraging their combined expertise, resources, and commitment to exceptional customer service.

The merger between Fagg’s and G. Gay & Co. represents a significant milestone for both companies. By combining their operations, the newly formed entity will enhance their ability to serve customers in Geelong, Ballarat, Bacchus Marsh and surrounding regions, providing a wider range of products, increased stock availability, and improved accessibility.

With the merger, the united company (Fagg’s Group Pty Ltd) aims to expand their product lines, including timber, construction materials, plaster, power tools, hardware, gardening supplies, and much more. With a combined store network of eight stores and over 400 locally employed staff, customers will benefit from an enhanced shopping experience with improved in-store layouts, updated digital platforms, and an increased focus on innovation.  The improved customer experience will also provide access to a wide range of products and services across a broad geography area, through a single Trade account.

Andrew Pitman, General Manager of the Fagg’s Group, expressed enthusiasm for the merger, stating, “We are excited to unite G. Gay & Co. and Fagg’s companies that have long been synonymous with excellence in our industry. By merging, we can build on our strengths, better serve our customers, and remain at the forefront of the timber and hardware industry. Our priority has always been to provide the highest quality products and exceptional customer service, and this merger strengthens our commitment to that mission.”

The newly merged company will retain the well-known trading names of Fagg’s Mitre 10, G. Gay & Co Mitre10, Wilsons and Belmont Timber to honour their rich histories and strong community connections. Over the coming months, customers can expect to see exciting changes and improvements as the integration process unfolds.

Both Fagg’s and G. Gay & Co. are committed to maintaining the same level of exceptional service that their customers have come to expect. The merger will create opportunities for staff development and provide a platform for sharing expertise, ultimately benefiting customers through the combined knowledge and skills of the dedicated teams.

The merger will take place on 1 August 2023. The integration process has begun, and customers can expect a seamless transition. All existing Fagg’s and G. Gay & Co. locations will continue operations.

For more information, please contact:

Andrew Pitman – General Manager

Phone:  0437 322093


About Fagg’s Mitre 10: Fagg’s is a leading provider of timber, hardware, tools, and home improvement products in Geelong and the surrounding areas. With a strong focus on customer satisfaction, Fagg’s Mitre 10 has served the local community since 1854 and is the eight oldest continuously operating family business in Australia.

About G. Gay & Co. Mitre 10: G. Gay & Co. is a long established building supply business founded in Ballarat in 1918.  It is known for its extensive range of high-quality products, exceptional customer service, and commitment to industry excellence. With multiple locations, G. Gay & Co. is a trusted partner for builders, contractors, and DIY enthusiasts.  In 2022 Wilsons Mitre 10 joined the G. Gay & Co business.  Wilsons was established in 1923 and is one of the longest running businesses in Bacchus Marsh. 

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